The magazine

The first page of the Carbon County feature in the latest Sports Illustrated swimsuit edition. Last October, about 15 Sports Illustrated models came to Brush Creek Ranch in the Platte Valley, where they modeled for photos in various nearby locations and landscapes. The Wyoming Office of Tourism says the feature not only helps Carbon County but the entire state attract more visitors.

CARBON COUNTY – Every year, the Wyoming Office of Tourism promotes Wyoming in several ways: There is the traditional effort to draw tourists to the state, but there is also a campaign for “earned media,” or the chance to be featured in well-read magazines and media content across the nation.

This attention can bring visitors — and necessary tourism dollars— to Wyoming. It is for this reason that the Carbon County Visitors Council excitedly welcomed crews from Sports Illustrated Swimsuit to the region in October of 2019, and last week, the Sports Illustrated Swimsuit issue featuring Southeastern Wyoming locations hit newsstands.

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